- Superstar Creator Marketing Newsletter
- Posts
- 50+ Essential Creator Marketing Resources for 2025
50+ Essential Creator Marketing Resources for 2025
Your go-to list of top industry voices, newsletters, and podcasts to level up in 2025.
Anthony Back
January 22, 2025
As we kick off 2025, I wanted to share my go-to list for staying on top of all things creator marketing. These are many of the people, newsletters, and podcasts I follow, subscribe to, and listen to regularly.
I’ve compiled them here – over 50 in total – to help you navigate the year ahead, keep pace with trends, and deepen your expertise. You can also find additional industry resources here.
I hope these resources help you as much as they help me.
📲 People to follow on X & LinkedIn
Reporter at The Information covering the creator economy. | |
CMO, brand advisor and adjunct instructor at UCLA. Author of ICYMI newsletter. | |
VP & Principal Analyst EMARKETER, Social Media & Creator Economy. | |
Social Commerce expert, Founder of Since Tomorrow | |
Co-founder and co-host of Colin and Samir. | |
Co-founder and co-host of Colin and Samir. | |
Founding CEO at NightMedia, manager for the biggest creators in the world like MrBeast. | |
Influencer marketing & creator economy expert, author of Lindsey Gamble newsletter. | |
CEO and Co-Founder of LinkedIn influencer marketing agency. | |
Former creator manager, agent, and executive, now helping creators improve their businesses. | |
Tech executive, policy advisor, board director, and investor. | |
Creator economy reporter at Business Insider. | |
Creator economy & tech/media innovator. | |
Deputy editor covering creators at Passionfruit. | |
Founder of Creator Science newsletter. | |
Solopreneur and content creator. | |
Head of partnerships & community at UscreenTV, content creator, YouTuber, and podcaster. | |
Creator monetization coach and host of Soulcial Scoop Podcast. | |
Founder of the American Influencer Council. | |
Founder of Creator Economy Jobs. | |
Advisor, creator economy and influencer marketing expert. | |
Founder of Women in Influencer Marketing (WIIM). | |
Head of Creators at FanFix. | |
Host of Creator Tea Talk. | |
Host of The Creator Feed podcast. | |
Keynote Speaker, coach and community builder. | |
Creator & journalist (ex Instagram & YouTube), Writer at Forbes. | |
Founder at Marketing Examined. | |
Author of Overheard by a Creator newsletter | |
Creator of the Athletes’ Economy. | |
Digital media veteran and creator economy OG. | |
Founder of Creators Guild of America. | |
CSO at Tinuiti marketing agency, Angel Investor. | |
Lawyer for brands, agencies, and creators at Robert Freund Law. |
ICYMI By Lia Haberman | Perspectives on social media news and the creator industry from a CMO, brand advisor and adjunct instructor at UCLA. | |
Lindsey Gamble | Focuses on how influencer partnerships are disrupting the relationship between brands and consumers. Lindsey outlines how everything from selling clothes to concert tickets is being redefined by creators. | |
Saved Drafts | Marketing Lead at Klarna, Juliann Kane, and Melanie (Jarufe) O'Gwyn share their thoughts on everything from pop culture to media and beyond. | |
Creator Economy Law | Explores and analyzes the legal issues surrounding the creator economy, creators, and internet platforms. | |
The Information | Everything you need to know about the new economy, from the platforms to the people to the deals. | |
The Publish Press | Colin and Samir break down the business of creators every Monday, Wednesday, and Friday. | |
Business Insider Creators | A weekly rundown of the latest scoops, trends, and strategies in the creator economy from Business Insider. | |
Tube Filter | Latest updates in the creator space through an entirely video-oriented lens - YouTube, TikTok, etc | |
The Leap | 5-minute breakdown of advice, tips, and stories from a creator perspective (especially creator monetization) | |
Passionfruit | Digital culture and trends - features profiles of up-and-coming creators, and interviews with established business leaders. | |
Creator Science | Advice on how to build an audience and in-depth interviews with top creators. | |
Inside the Creator Economy | News, strategy and analysis on the creator economy, media, generative AI and web3 from the former GM of VidCon Jim Louderback. | |
RockWater Roundup | Media and creator economy insights to help operators and investors build better. | |
Creator Economy Live | Inside scoop on all things influencer marketing. Tips, articles, and tools from industry experts to help you level up your influencer marketing in less than 5 minutes every Friday. | |
Creator Economy | Provides practical guides and expert interviews to help product leaders and creators level up. | |
Influence Weekly | News and insights on the influencer marketing: Brand deals, tools, platforms, interviews, and trends. | |
Overheard by a Creator | Covers everything the creator space talks about, but the tech media ignores: ideas, insights, call-outs, and hot takes. | |
The Athletes’ Economy | Newsletter focused on the intersection of creators and sports. | |
Geekout | Weekly newsletter for creators and social media managers by Matt Navarra |
🎙️Podcasts
Everything you need to know about the Creator Economy. Hosted by Lauren Schnipper and Josh Cohen. | |
Explores the influencer marketing industry, featuring conversations with top influencers, digital creators, platform innovators, agency leaders, legal experts, and brands. Each episode uncovers valuable insights and strategies from industry pioneers. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA). | |
Podcast is for content creators and professionals in the creator economy. Each week, host Ian Shepherd speaks to the businesses supporting the creator economy with new tools and effective means of monetisation. | |
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and more. | |
Deep dives into the latest trends, insights, and stories from influencer marketing and the creator economy. Features exclusive interviews with industry leaders and in-depth analysis of key topics. | |
Weekly 15-minute podcast on consumer marketing in the digital age and all things influencer marketing. Each week, Frida Ekholm and Sanna Ödmark from Cure Media cover digital marketing and social media topics to help you take your marketing strategy to the next level. | |
Inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Marvel, Zillow, Lyft, Oracle, and dozens more, staff, operate and measure their social media programs. |
That’s it for this week! I’m sure there are some gems I’ve overlooked—what or who do you think should be on the list?
I’d love to hear your recommendations! Send them my way, and I’ll happily include them and give a shout-out to the community.
Industry news and insights
TikTok still off app stores as Trump freezes ban—here’s what to know
Despite Trump signing an executive order pausing the federal ban, TikTok remains off app stores. While companies like Oracle have reinstated the app, Apple and Google have yet to follow suit, citing potential legal risks. Read more here
Q4 Hiring Trends Report
Creator Economy Jobs recently released their Q4 2024 Hiring Trends Report. The report analyzed 1,281 open roles across 600+ creator economy companies to examine the industry’s job market. What type of roles are most in demand? How much experience do you need to get hired? What locations are home to the most career opportunities? Which companies are actively hiring now? Read more here.
Top creator and content trends worth knowing: YouTube report
YouTube’s 2024 Global Culture & Trends Report reveals that creators are successfully adapting traditional television formats for digital audiences, indicating a shift in how entertainment content is produced and consumed. Read more here
Report on the effectiveness of influencer marketing in 2025
Influencer marketing has become an essential strategy as brands seek authentic connections with their audiences. Global Finance and Banking Review explores the state of influencer marketing in 2025, analyzing its impact on trust, engagement, ROI, and consumer behavior. Read more here
Join an exclusive community of leading influencer marketers
Our newsletter keeps you informed, and our community keeps you connected. I highly encourage you to join our professional network on LinkedIn.
Join the Creator Marketing Community
Connect with influencer marketing leaders and professionals from top brands like Nike, Kate Spade, Klarna, Niantic, Red Bull, and Calvin Klein to network and get insider access to exciting deals, events, and job opportunities.
Upcoming events
ANA Creator Marketing Conference, Jan 29-30, Santa Monica, CA
Creator Economy Live, February 4-5, Las Vegas
South by Southwest, March 7-15, Austin
Interesting reads
As we enter the era of microtrends, how are marketers keeping up? [LINK]
US TikTokers flock to Xiaohongshu, baffling and bonding with Chinese users [LINK]