Ever feel like you're flying blind when it comes to influencer pricing?

The truth is, there’s no standard price for an Instagram post, a YouTube video, or any other influencer collaboration. Rates fluctuate based on factors like audience size, demographics, engagement, content quality, and format.

That’s why having a realistic range in mind is essential—it helps you negotiate with confidence and ensure you’re paying (or charging) a fair price.

To give you that data-backed foundation, here are the projected influencer rate estimates for 2025, based on research from Influencer Marketing Hub.

Instagram

• Nano-influencers (500–10,000 followers): $10 to $100 per post

• Micro-influencers (10,000–50,000 followers): $100 to $500 per post

• Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post

• Macro-influencers (100,000–500,000 followers): $5,000 to $10,000 per post

• Mega-influencers (500,000+ followers): $10,000+ per post

TikTok

• Nano-influencers (1000–10,000 followers): $5 to $25 per post

• Micro-influencers (10,000–100,000 followers): $25 to $125 per post

• Mid-tier influencers (100,000–500,000 followers): $125 to $1,250 per post

• Macro-influencers (500,000–1 million followers): $1,250 to $2,500 per post

• Mega-influencers (1 million+ followers): $2,500+ per post

YouTube

• Nano-influencers (10,000–50,000 followers): $20 to $200 per video

• Micro-influencers (50,000–100,000 followers): $200 to $1,000 per video

• Mid-tier influencers (100,000–500,000 followers): $1,000 to $10,000 per video

• Macro-influencers (500,000–1 million followers): $10,000 to $20,000 per post

• Mega-influencers (1,000,000+ followers): $20,000+ per post

Facebook

• Nano-influencers (10,000–50,000 followers): $25 to $250 per post

• Micro-influencers (50,000–100,000 followers): $250 to $1,250 per post

• Mid-tier influencers (100,000–500,000 followers): $1,250 to $12,500 per post

• Macro-influencers (500,000–1 million followers): $12,500 to $25,000 per post

• Mega-influencers (1,000,000+ followers): $25,000+ per post

X (Twitter)

• Nano-influencers (10,000–50,000 followers): $2 to $20 per post

• Micro-influencers (50,000–100,000 followers): $20 to $100 per post

• Mid-tier influencers (100,000–500,000 followers): $100 to $1,000 per post

• Macro-influencers (500,000–1 million followers): $1,000 to $2,000 per post

• Mega-influencers (1,000,000+ followers): $2,000+ per post

That's the data.

One final resource to check out: Shopify has compiled estimated influencer rates for Instagram, TikTok, and YouTube based on surveys and internal data from Influencer Marketing Hub, Izea, Meltwater, Hootsuite, and Later. Their findings closely align with the data provided here.

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