Your 2025 Influencer Marketing Edge

Happy Holidays! 🎉 2025 is all about smarter influencer marketing strategies and bigger wins—we're here to help you get there.

As the year wraps up and the holiday season goes into full swing, the team and I at Superstar are sending you our warmest wishes and a big thanks.

We really appreciate you being part of our community and sticking with us.

Before officially closing out 2024, we wanted to give you a quick peek at what exciting things we’re cooking up for you in 2025.

As leaders in influencer marketing, we know you’re focused on scaling your programs, driving ROI, and building impactful influencer collaborations that deliver real results.

Our 2025 newsletter is designed to support you in all these areas, providing the insights and frameworks you need to lead, grow, innovate, and consistently deliver top-tier performance.

That means we’ll be bringing you even more in-depth, actionable content, including downloadable guides, templates, checklists, and deep dives into key areas to help you tackle the challenges you face every day:

  • Influencer marketing ROI & measurement: Struggling to prove the value of your influencer campaigns to stakeholders? We get it. We’ll tackle that head-on with smart strategies for attribution, advanced analytics, reporting that actually makes sense, and showing clear ROI.

  • Scaling influencer programs: Dealing with tight budgets, limited resources, or logistical headaches as you try to grow your programs? We’ve got you covered. We’ll share solutions for automation, streamlined workflows, effective team management, and expanding your reach.

  • Influencer discovery & vetting: Feeling overwhelmed by the sheer number of influencers out there? We’ll guide you through using the best search tools, applying effective vetting criteria, and making the whole process way less of a headache.

  • Workflow efficiency and automation: Spending way too much time on tedious manual tasks? We’ll show you how to streamline and automate everything from contracts and payments to content approvals, communication, and reporting—so you can get back to the stuff you actually enjoy.

  • Building high-performing influencer relationships: Want long-term partnerships that drive results? We’ll share proven communication strategies, relationship management best practices, and insights into creating mutually beneficial collaborations.

Beyond these key focus areas, we’ll be breaking down real-world influencer campaigns—the wins, the losses, and everything in between—to give you actionable insights you can use right away.

You’ll see exactly what worked, what fell flat, and, most importantly, how to avoid costly mistakes and replicate proven successes.

And that's not all!

We're also ramping up our influencer marketing events in 2025.

From San Francisco to New York (and everywhere in between!), we'll be coming to a city near you. Stay tuned for dates and locations—we can't wait to connect in person!

Thanks again for all your support.

Wishing you a happy, healthy, and restful holiday season and a fantastic New Year! We can’t wait to reconnect in 2025! ✌️

Industry news and insights

Where is the creator economy headed in 2025?

As 2024 comes to a close, the creator economy shows no signs of slowing down. Forbes offers insights into what to expect in 2025, exploring the key trends shaping its continued growth. Read more here

The hard truth about creator marketing ROI: 15 industry leaders reveal what works

Measuring creator marketing ROI remains a significant challenge, as traditional metrics often fail to capture the nuanced ways creators shape brand perception and influence consumer behavior. Fifteen industry experts share their perspectives on the challenges of demonstrating ROI and practical strategies for overcoming them. Read more here

TikTok to seek emergency lifeline from highest court

TikTok and ByteDance have filed an emergency motion with the US Appeals Court as they prepare to seek review by the Supreme Court regarding the Act that could ban or force a sale of TikTok. This legal maneuver is the latest development in the ongoing dispute that will determine the fate of TikTok in the US. Read more here

The kids are online: How brands are navigating Gen Alpha marketing

Marketing to Gen Alpha presents unique challenges. From collaborating with kid influencers to crafting messages that resonate with parents of tweens, Marketing Brew examines the approaches marketers are taking to reach this demographic and the ethical and creative guidelines to ensure responsible marketing practices. Read more here

TikTok drives holiday shopping: More than 50% of users discover gifts on the app - study shows

A new survey by marketing agency MGH reveals that 55% of TikTok users have discovered holiday gift ideas while scrolling the platform this season, with 39% actively searching for gift inspiration on the app. Read more here

Find influencers and automate your outreach

Tired of endlessly scrolling social media to find the right influencers? Sick of copying and pasting contact information between platforms? Wish you could personalize outreach messages to multiple influencers at once?

The Superstar Chrome extension helps you discover, analyze, and connect with influencers across all major social media platforms — saving you hours of work and supporting your vetting process.

Unlock powerful data: Go beyond follower counts and get instant insights into audience demographics, content performance, and growth trends, all within your browser.

Discover across platforms: Find the perfect creators, whether they're on Instagram, TikTok, or YouTube, without jumping between platforms.

Streamline outreach: Send personalized messages to influencers directly from their profiles, eliminating tedious copy-and-paste.

Seamless Superstar integration: Build custom lists and launch campaigns instantly, managing all your collaborations from our platform.

Here’s how you can get started with Superstar

Get our special offer: Join our exclusive community

For a limited time, Product Hunt + Creator Marketing Community members will get a 15% discount on our paid plan. All you need to do is be accepted to the LinkedIn community, leave a comment on PH, and schedule a call with one of the founders.

Schedule a demo: Click here

Join an exclusive community of leading influencer marketers

Our newsletter keeps you informed, and our community keeps you connected. I highly encourage you to join our professional network on LinkedIn.

Connect with influencer marketing leaders and professionals from top brands like Nike, Kate Spade, Klarna, Niantic, Red Bull, and Calvin Klein to network and get insider access to exciting deals, events, and job opportunities.

Interesting reads

Majority of social media influencers don’t verify information before sharing it, study finds [LINK]

TikTok wants Western consumers to shop like the Chinese [LINK]

In defense of being ‘extremely online.’ The creator economy by the numbers [LINK]

AI influencers are here – but will they ever replace humans? [LINK]

Influencer classes are all the rage as colleges start to take wannabes seriously [LINK]

Free Creator Economy Resource List

Looking for the latest news and insights on the creator economy? We’ve curated a selection of top industry resources — all continuously updated— to help marketers navigate the creator economy more effectively. Check it out here 👇