Want to unlock the full potential of influencer affiliate marketing? Here’s how to do it right and one common mistake to watch out for.
Why de-influencing is here to stay—and how brands and influencer marketers can adapt and thrive
The latest on TikTok's potential ban, what lies ahead, and key strategies to ensure a smooth transition.
Is chasing micro-trends really a smart move? Is the juice worth the squeeze? For most brands, the answer is probably no.
New eMarketer research sheds light on the latest trends and preferences of US social shoppers.
Learn about the FTC's new rules against fake reviews and followers and how they impact brands and influencer partnerships.
What are users looking for on Instagram and how can brands stand out? Get the key findings from HubSpot’s report.
Influencer discovery tools can streamline search, but they're not the only option.
Influencer marketing budget feeling the squeeze? Many influencers are now charging double or even triple 2021 fees.
The days of chasing after the biggest influencers are over. Today’s most potent strategy lies much closer to home.
Discover the limitations of single-touch attribution and why multi-touch is the future standard for influencer marketing metrics.
The US has been slower in embracing livestream shopping. What’s causing this lag, and are there signs of a shift on the horizon?
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