Influencer marketing budget feeling the squeeze? Many influencers are now charging double or even triple 2021 fees.
The days of chasing after the biggest influencers are over. Today’s most potent strategy lies much closer to home.
Discover the limitations of single-touch attribution and why multi-touch is the future standard for influencer marketing metrics.
The US has been slower in embracing livestream shopping. What’s causing this lag, and are there signs of a shift on the horizon?
New report finds influencers with lower follower counts provide far better per-follower ROI than macro-influencers.
As more brands look to scale up, many are quickly discovering just how much of a nightmare managing creators can become.
A newsletter for Creator Marketing Managers on the business of attention and influence
