Superstar Creator Marketing Newsletter
Weekly newsletter on the creator economy and the business of attention and influence
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Benchmark your operations against 3,000 brands, from KPIs to budgets, AI adoption and more.
Feeling the pressure to prove your influencer marketing impact? It’s time to trade those vanity metrics for numbers that tell a compelling story.
A new report reveals Gen Z's growing disconnect from traditional brand marketing and influencers — discover who’s really capturing their attention and how your brand can stay relevant.
Key insights from Pew’s TikTok study—find out which accounts US adults follow and the types of content they share.
Want to unlock the full potential of influencer affiliate marketing? Here’s how to do it right and one common mistake to watch out for.
Why de-influencing is here to stay—and how brands and influencer marketers can adapt and thrive
The latest on TikTok's potential ban, what lies ahead, and key strategies to ensure a smooth transition.
Is chasing micro-trends really a smart move? Is the juice worth the squeeze? For most brands, the answer is probably no.
New eMarketer research sheds light on the latest trends and preferences of US social shoppers.
Learn about the FTC's new rules against fake reviews and followers and how they impact brands and influencer partnerships.
What are users looking for on Instagram and how can brands stand out? Get the key findings from HubSpot’s report.
Influencer discovery tools can streamline search, but they're not the only option.
