Superstar Creator Marketing Newsletter
Weekly newsletter on the creator economy and the business of attention and influence
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What's next for the Creator Economy? Industry insiders share their predictions and how you can prepare.
Happy Holidays! 🎉 2025 is all about smarter influencer marketing strategies and bigger wins—we're here to help you get there.
Get the latest updates on the landmark legal battle that could redefine the future of intellectual property and trade dress in influencer content.
Last-click, first-click, linear? Learn which attribution model is right for your next influencer campaign.
Unlock greater campaign success with the vetting techniques that separate top influencers from the rest.
Stricter disclosure requirements, banned incentives, and more. Here’s what you need to know—and do—to avoid costly penalties and stay compliant.
Benchmark your operations against 3,000 brands, from KPIs to budgets, AI adoption and more.
Feeling the pressure to prove your influencer marketing impact? It’s time to trade those vanity metrics for numbers that tell a compelling story.
A new report reveals Gen Z's growing disconnect from traditional brand marketing and influencers — discover who’s really capturing their attention and how your brand can stay relevant.
Key insights from Pew’s TikTok study—find out which accounts US adults follow and the types of content they share.
Want to unlock the full potential of influencer affiliate marketing? Here’s how to do it right and one common mistake to watch out for.
Why de-influencing is here to stay—and how brands and influencer marketers can adapt and thrive
![[URGENT] New FTC influencer rules, big fines: 5 steps to take right now](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a98e249f-546f-4c1d-a885-a8b09e548522/influencer_marketing_FTC_rules.png)
![What US adults use TikTok for – and who they follow [REPORT]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/20cfa4db-b611-43e3-8b1c-9c6e4bba06a2/Pew_tiktok_study_2.png)
![How to Build a Successful Influencer Affiliate Strategy [Avoid This Mistake!]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/8f71a8db-98c2-4dca-b4bc-8c08b909ef8a/influencer_affiliate_marketing_2.png)
